Qualitative Case Studies

 

EXERGAMING PRODUCT CONCEPT RESEARCH

Challenge:

A video game developer was in the process of creating an Exergaming product. The product was to be similar to traditional Exergaming products that merge fitness and gaming into one, but differ in its application and process. Unlike current Exergaming products where exercise is the focal point of the game, the client’s product was to use exercise to enhance playability of specific games unrelated to exercise.

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ECONOMIC INITIATIVE PROGRAM DEVELOPMENT

CHALLENGE:

The second largest city municipality in the State of Florida and a national non-profit that focuses on financial literacy established a strategic partnership to eradicate financial illiteracy within the target city, but were unclear where to establish the financial literacy service centers and what financial literacy services the community would support.

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RESTAURANT LOCAL CONSUMER ENGAGEMENT

CHALLENGE:

An Italian restaurant experienced significant annual declines in gross revenues after the month of February. Further analysis concluded that a great majority of the consumer base were seasonal residents.

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MUSIC/ PRODUCTION STUDIO CONSUMER INSIGHT

CHALLENGE:

A music/production studio was experiencing a drastic decline in its business despite offering numerous musical services, the lowest hourly studio time rate in the area and the history of being the studio of choice for national platinum music recording artists.

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