Consumer Insight

Consumer Insight

Our consumer insight market research specializes in helping clients identify their customer base, customer behavior, customer churn rate and customer retention. 

 

In-Depth Interviews

  • A qualitative technique used to probe consumer to discovery underlying attitudes, beliefs, motivations and feelings about products or services.

 

Focus Groups

  • A qualitative technique used to gain consumer insight and perception from the appropriate target market as it pertains to products or services; the development and distribution of products/services, issues and unmet needs in the market place. 

 

Word Association 

  • A qualitative technique used to gage consumer emotional response to words associated with products or services; to ascertain verbiage association favorable, un-favorable or neutral regarding marketing and advertising messaging, strategies, and digital/still print.

 

Survey Methods

  • A quantitative methodology used to gather relevant characteristics about customers as to; what products and services they buy; what are their needs and where do they buy their products and services.

 

Ground Theory

  • A qualitative technique used to gain consumer insight and perception from the appropriate target market. This allows for the developing of new products or modifying of existing products and the developing of advertising and promotion campaign.

 

Projective Techniques

  • A qualitative technique used to gain consumer insight and perception regarding highly sensitive subject matter. This allows for the development of new products or services that may be of an acquired consumption or discrete nature.

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