About The Ascendant Consulting Firm

Our team is comprised of professionals with expertise in qualitative and quantitative market research analysis, advanced quantitative analytics, strategic marketing and financial analyses and analytics.

The Ascendant Consulting Firm offers first in class market research services to businesses. We focus on helping clients identify their customer base, customer behavior and customer retention. We aim to make our clients more competitive in the industry by being price conscious, conducting brand analysis and increasing brand equity and service or product quality evaluation. Clients depend on the Ascendant Consulting Firm’s market research results to drive the creation of strategies and solutions that will effectively reach their target market, acquire new customers and retain current customers.

JERMAINE A. JONES, MS, MBA, MSBM, PRC


Jermaine A. Jones’s major research interests center around marketing and business strategy issues; consumer insight, product demand & preference, price elasticity and competitive intelligence, position mapping, brand issues, minority product consumption and service utilization.

Jermaine A. Jones is currently an adjunct Professor in Market Research - Business Analytics in the College of Business & Technology at East Tennessee State University and Guest lecturer in Branding & Advertising Research Methodology in the School of Communication at the University of Miami.

Jermaine A. Jones earned dual Bachelor of Arts degrees in Psychology and Legal Studies, with a concentration in commercial & transaction law from the University of Central Florida; an M.S. in Criminal Justice from the University of Central Florida; a Masters in Business Administration and Masters in Sports Business Management from the nationally ranked DeVos Sports Business Management program at the University of Central Florida and completed his Professional Research Certification (PRC) studies from the University of Georgia’s Market Research Institute International (MRII), Market Research Association (MRA) and ESOMAR World Research.

CLIENTS SERVICED:

- The City of Miami
- CMG Development
- Country Pizza Inn of Palm Harbor
- South Florida Association Education of Young Children (SFAEYC)
- Major League Baseball - Tampa Bay Rays

RAJAGOPAL ECHAMBADI, PH.D.


Rajagopal Echambadi’s major research interests center around technology entrepreneurship and strategic innovations, brand issues and customer loyalty.

Rajagopal Echambadi is currently a Professor and James Towey Fellow in the Department of Business Administration, as well as the Associate Dean of Outreach and Engagement at the University of Illinois at Urbana - Champaign. Rajagopal Echambadi’s major research interests center around technology entrepreneurship and strategic innovations, brand issues and customer loyalty.

Rajagopal Echambadi earned his B.S. in Mechanical Engineering from the College of Engineering from Guindy Anna University and completed his doctoral studies in Marketing at the University of Houston.

CLIENTS SERVICED:

- The Coca-Cola Company
- Toyota Motor North American, Incorporation
- Universal Studios of Orlando
- Royal Dutch Shell, PLC (Shell)
- The NPD Group, Incorporation

CAROLYN MASSIAH, PH.D.


Carolyn Massiah’s major research interests center around intergroup relation among consumers; specifically consumption experiences, ethnic consumption and nestled identities.

Carolyn Massiah is currently a Lecturer of Marketing in the College of Business Administration at the University of Central Florida. Carolyn Massiah also focuses on several methodological areas of marketing research such as ethnographic exploration, social network analysis and experimental analysis.

Carolyn Massiah earned her B.S. in Business Administration with a dual emphasis of Marketing and Travel & Tourism Management from the University of New Mexico; a Masters of Business Administration with a dual emphasis of Marketing and International Management from the University of Colorado and completed her doctoral studies in Marketing at Arizona State University.

CLIENTS SERVICED:

- HSBC Holdings, PLC
- Viacom International, Incorporation - Music Television (MTV)
- Enterprise Rent-A-Car Orlando
- Orlando Utility Commission

DARRYL ALLEN, PH.D.


Darryl Allen’s major research interests center around earnings management and project valuation.

Darryl Allen is a 28-year corporation veteran whose experience includes serving as the Chief Financial Officer for divisions of the ExxonMobil Corporation. He is currently a lecturer of Accounting in the Kenneth G. Dixon Graduate School of Business at the University of Central Florida.

Darryl Allen’s major research interests center around earnings management and project valuation.

Darryl Allen earned his B.B.A. in Accounting from the University of Cincinnati; a Master in Business Administration from the Marymount University of Virginia and completed his doctoral studies in Accounting at the George Washington University.

EXXONMOBIL POSITONS HELD:

- Chief Financial Officer of the Gas Liquids Division
- Chief Financial Officer of Mobil Land Development Corporation
- Accounting Executive for Nigeria, Indonesia and Qatar