SERVICES AT THE ASCENDANT CONSULTING FIRM
Our consumer insight, competitive intelligence and market viability/feasibility analysis services provides businesses with information that allows for confident decision making, accurate market opportunity assessments and sound strategic market entry and expansion planning; thus, maximizing shareholder return-on-investment (ROI).
Common Questions We Help You Answer
Often a client’s perception of its products or services is quite different from that of the consumer it is trying to entice to make a purchase. This perception, if not in alignment with the consumer’s view of the business, may cause a lack of sales and cash flow necessary to operate the business. This results in the business being cash strapped and at risk of going out of business.
Our consumer insight market research specializes in helping clients identify their customer base, customer behavior, customer churn rate and customer retention.
Businesses that fail to assess their competitors early and often are realizing their loss in market share when their business is cash strapped and they are liquidating their business assets to settle outstanding business debts.
Our competitive intelligence market research specializes in making clients more competitive in the industry by being price conscious, conducting brand analysis, increasing brand equity and service/product quality evaluation.
Market Viability / Feasibility Analysis
Businesses are constantly seeking to exploit opportunities and to gain a competitive advantage in the market space in an effort to put distance between themselves and their competitors. Our marketing/feasibility analysis specializes in market intelligence, economic & financial analysis and market expansion & entry strategies.