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Consumer Insights

Consumer Insights

Consumer Insights

Manufacturer of outdoor living products

Challenge:

The client is an international company that manufactures outdoor living products and was exploring the idea of expanding their outdoor living product to the State of Florida (a United States territory located on the Southeastern Atlantic Ocean coastal line of the North American continent). While there currently exists outdoor living product providers throughout the State of Florida, the U.S. census has the State of Florida as one of the nation’s leaders in home construction and renovation; supporting the notion that there is market space for an additional outdoor living product provider. The client was seeking primary market research to gain insight as to the decision factors used by prospective wholesale buyers when determining outdoor living product (pergola) suppliers to use in the State of Florida.

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Child care service

Challenge:

The client is exploring the idea of launching a new pre-school in a city municipality. While the pre-school business is prevalent, this city municipality remains fertile ground for the business. The client is currently seeking primary and secondary market research to gauge the viability of the pre-school business and the competitiveness of this business in the targeted municipality.

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Exergaming product concept

Challenge:

The client is a video game developer in the process of creating an Exergaming product. The product was to be similar to traditional Exergaming products that merge fitness and gaming into one, but differ in its application and process. Unlike current Exergaming products where exercise is the focal point of the game, the client’s product was to use exercise to enhance playability of specific games unrelated to exercise.

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