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Our Services

Our Services

SERVICES AT THE ASCENDANT CONSULTING FIRM

Our consumer insight, competitive intelligence and market viability/feasibility analysis services provides businesses with information that allows for confident decision making, accurate market opportunity assessments and sound strategic market entry and expansion planning; thus, maximizing shareholder return-on-investment (ROI).

Common Questions We Help You Answer

Will customers buy my product/services?
Am I offering the kinds of goods or services customers want– at the best place, at the best time and in the right amounts?
Are my prices consistent with what buyers view as the product's value?
Are my promotional programs working?
What do customers think of my business?
How does my business compare with my competitors?
Will my business be viable in the market place?
Will my business be feasible in the market place?

Our Services

Consumer Insight

Often a client’s perception of its products or services is quite different from that of the consumer it is trying to entice to make a purchase. This perception, if not in alignment with the consumer’s view of the business, may cause a lack of sales and cash flow necessary to operate the business. This results in the business being cash strapped and at risk of going out of business.

Our consumer insight market research specializes in helping clients identify their customer base, customer behavior, customer churn rate and customer retention.

In-Depth Interviews
A qualitative technique used to probe consumers to discover underlying attitudes, beliefs, motivations and feelings about products or services.
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Focus Groups
A qualitative technique used to gain consumer insight and perception from the appropriate target market as it pertains to products or services, the development and distribution of products/services, issues and unmet needs in the market place.
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Word Association
A qualitative technique used to gauge consumer emotional response to words associated with products or services; to ascertain verbiage association favorable, un-favorable or neutral regarding marketing and advertising messaging, strategies, and digital/still print.
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Survey Methods
A quantitative methodology used to gather relevant characteristics about customers as to what products and services they buy; their needs and where they buy their products and services.
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Ground Theory
A qualitative technique used to gain consumer insight and perception from the appropriate target market. This allows for the development of new products or modification of existing products and the development of advertising and promotion campaigns.
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Projective Techniques
A qualitative technique used to gain consumer insight and perception regarding highly sensitive subject matter. This allows for the development of new products or services that may be of an acquired consumption or discrete nature.
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Competitive Intelligence

Businesses that fail to assess their competitors early and often are realizing their loss in market share when their business is cash strapped and they are liquidating their business assets to settle outstanding business debts.

Our competitive intelligence market research specializes in making clients more competitive in the industry by being price conscious, conducting brand analysis, increasing brand equity and service/product quality evaluation.

Concept of Causality
A quantitative methodology used to determine a causal relationship between two variables in regards to whether a product or service price effects consumption rate or demographic profile’s effect on price point.
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Regression Analysis
A quantitative model that explores and reveals the cause of variation in product sales, brand preference, market share; as well as the causal relationship between marketing variables’ distribution, price, product quality and advertising.
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Discriminate and Logit Analysis
A quantitative model that explores and identifies the factors which differentiate frequent users, light users and non-users of a product or service.
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Factor Analysis
A quantitative model that identifies the more salient variable influencers that effect product or service purchase from amongst many variables’ influencers. This permits a more focused strategy to be devised to increase product or service purchase based on the salient variables.
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Cluster Analysis
A quantitative model that identifies subgroups within an established customer based. This allows for the detection of buying behavior of the subgroup; identify new product opportunities for the subgroup and the categorization of a vast data.
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Conjoint Analysis
A quantitative model, that detects the salient variables consumers attach to attributes during their choice process. This allows the product or service provider to recognize the consumption-driving variables and utilize the variables in the development of new products and strategies of existing products.
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Market Viability / Feasibility Analysis

Businesses are constantly seeking to exploit opportunities and to gain a competitive advantage in the market space in an effort to put distance between themselves and their competitors. Our marketing/feasibility analysis specializes in market intelligence, economic & financial analysis and market expansion & entry strategies.

Ecometric Matrix Models
A quantitative methodology used to determine a causal relationship between two variables in regards to whether a product or service price effects consumption rate or demographic profile’s effect on price point.
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Time Series
A quantitative technique used to predict future productivity and profitability, i.e. will summer sales remain even or will there be a decline?
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Price Elasticity Model
A quantitative technique used to gauge consumer demand for a product and/or service related to change in price. That is, a decrease in product price relates to more products being sold; increasing bottom line profits.
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Regression Analysis
A quantitative model that explores and reveals the cause of variation in product sales, brand preference, market share; as well as the causal relationship between marketing variables’ distribution, price, product quality and advertising.
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