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Manufacturer of outdoor living products

Manufacturer of outdoor living products

Manufacturer of outdoor living products

The client is an international company that manufactures outdoor living products and was exploring the idea of expanding their outdoor living product to the State of Florida (a United States territory located on the Southeastern Atlantic Ocean coastal line of the North American continent). While there currently exists outdoor living product providers throughout the state of Florida, the U.S. census has the state of Florida as one of the nation’s leaders in home construction and renovation; supporting the notion that there is market space for an additional outdoor living product provider. The client was seeking secondary market research to gauge the viability of their outdoor living product (pergola) in the state of Florida.