Businesses that fail to assess their competitors early and often are realizing their loss in market share when their business is cash strapped and they are liquidating their business assets to settle outstanding business debts.
Our competitive intelligence market research specializes in making clients more competitive in the industry by being price conscious, conducting brand analysis, increasing brand equity and service/product quality evaluation.
Concept of Causality
A quantitative methodology used to determine a causal relationship between two variables in regards to whether a product or service price effects consumption rate or demographic profile’s effect on price point.
A quantitative model that explores and reveals the cause of variation in product sales, brand preference, market share; as well as the causal relationship between marketing variables’ distribution, price, product quality and advertising.
Discriminate and Logit Analysis
A quantitative model that explores and identifies the factors which differentiate frequent users, light users and non-users of a product or service.
A quantitative model that identifies the more salient variable influencers that effect product or service purchase from amongst many variables’ influencers. This permits a more focused strategy to be devised to increase product or service purchase based on the salient variables.
A quantitative model that identifies subgroups within an established customer based. This allows for the detection of buying behavior of the subgroup; identify new product opportunities for the subgroup and the categorization of a vast data.
A quantitative model, that detects the salient variables consumers attach to attributes during their choice process. This allows the product or service provider to recognize the consumption-driving variables and utilize the variables in the development of new products and strategies of existing products.