Often a client’s perception of its products or services is quite different from that of the consumer it is trying to entice to make a purchase. This perception, if not in alignment with the consumer’s view of the business, may cause a lack of sales and cash flow necessary to operate the business. This results in the business being cash strapped and at risk of going out of business.
Our consumer insight market research specializes in helping clients identify their customer base, customer behavior, customer churn rate and customer retention.
A qualitative technique used to probe consumers to discover underlying attitudes, beliefs, motivations and feelings about products or services.
A qualitative technique used to gain consumer insight and perception from the appropriate target market as it pertains to products or services, the development and distribution of products/services, issues and unmet needs in the market place.
A qualitative technique used to gauge consumer emotional response to words associated with products or services; to ascertain verbiage association favorable, un-favorable or neutral regarding marketing and advertising messaging, strategies, and digital/still print.
A quantitative methodology used to gather relevant characteristics about customers as to what products and services they buy; their needs and where they buy their products and services.
A qualitative technique used to gain consumer insight and perception from the appropriate target market. This allows for the development of new products or modification of existing products and the development of advertising and promotion campaigns.
A qualitative technique used to gain consumer insight and perception regarding highly sensitive subject matter. This allows for the development of new products or services that may be of an acquired consumption or discrete nature.