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Market Viability / Feasibility Analysis

Market Viability / Feasibility Analysis

Market Viability / Feasibility Analysis

Businesses are constantly seeking to exploit opportunities and to gain a competitive advantage in the market space in an effort to put distance between themselves and their competitors. Our marketing/feasibility analysis specializes in market intelligence, economic & financial analysis and market expansion & entry strategies.

Ecometric Matrix Models
A quantitative methodology used to determine a causal relationship between two variables in regards to whether a product or service price effects consumption rate or demographic profile’s effect on price point.
Time Series
A quantitative technique used to predict future productivity and profitability, i.e. will summer sales remain even or will there be a decline?
Price Elasticity Model
A quantitative technique used to gauge consumer demand for a product and/or service related to change in price. That is, a decrease in product price relates to more products being sold; increasing bottom line profits.
Regression Analysis
A quantitative model that explores and reveals the cause of variation in product sales, brand preference, market share; as well as the causal relationship between marketing variables’ distribution, price, product quality and advertising.
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